tag:blogger.com,1999:blog-38654933857126705912024-03-05T14:53:51.505-08:00GELPUBLICITÉArtículos Promocionales, Impresos, Textiles, para tu negocio.Gelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-3865493385712670591.post-26756938580804636892012-07-16T13:18:00.000-07:002012-07-16T13:18:27.634-07:00Historia de los PromocionalesSabias la Historia de los promocionales, bueno pues aqui la tienes.<br />
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The first known promotional products in the <a href="http://en.wikipedia.org/wiki/United_States" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="United States">United States</a> are <a href="http://en.wikipedia.org/wiki/Campaign_button" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Campaign button">commemorative buttons</a> dating back to the election of <a href="http://en.wikipedia.org/wiki/George_Washington" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="George Washington">George Washington</a> in 1789. During the early 19th century, there were some advertising <a class="mw-redirect" href="http://en.wikipedia.org/wiki/Calendars" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Calendars">calendars</a>, <a href="http://en.wikipedia.org/wiki/Ruler" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Ruler">rulers</a>, and wooden specialties, but there wasn’t an organized industry for the creation and distribution of promotional items until later in the 19th century.</div>
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Jasper Meeks, a printer in <a href="http://en.wikipedia.org/wiki/Coshocton,_Ohio" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Coshocton, Ohio">Coshocton, Ohio</a>, is considered by many to be the originator of the industry when he convinced a local shoe store to supply book bags imprinted with the store name to local schools. Henry Beach, another Coshochton printer and a competitor of Meeks, picked up on the idea, and soon the two men were selling and printing bags for <a class="mw-redirect" href="http://en.wikipedia.org/wiki/Marbles" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Marbles">marbles</a>, <a class="mw-redirect" href="http://en.wikipedia.org/wiki/Buggy_whip" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Buggy whip">buggy whips</a>, card cases, <a class="mw-redirect" href="http://en.wikipedia.org/wiki/Fan_(implement)" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Fan (implement)">fans</a>, calendars, cloth caps, <a href="http://en.wikipedia.org/wiki/Apron" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Apron">aprons</a>, and even hats for<a class="mw-redirect" href="http://en.wikipedia.org/wiki/Horses" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Horses">horses</a>.<sup class="reference" id="cite_ref-history_0-0" style="line-height: 1em;"><a href="http://en.wikipedia.org/wiki/Promotional_merchandise#cite_note-history-0" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none; white-space: nowrap;">[1]</a></sup></div>
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In 1904, 12 manufacturers of promotional items got together to found the first <a href="http://en.wikipedia.org/wiki/Trade_association" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Trade association">trade association</a> for the industry. That organization is now known as the <a class="new" href="http://en.wikipedia.org/w/index.php?title=Promotional_Products_Association_International&action=edit&redlink=1" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #a55858; text-decoration: none;" title="Promotional Products Association International (page does not exist)">Promotional Products Association International</a> or PPAI, which currently has more than 7,500 global members.<sup class="reference" id="cite_ref-about_ppai_1-0" style="line-height: 1em;"><a href="http://en.wikipedia.org/wiki/Promotional_merchandise#cite_note-about_ppai-1" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none; white-space: nowrap;">[2]</a></sup> PPAI represents the promotional products industry of more than 22,000 distributors and approximately 4,800 manufacturers.</div>
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The UK & Ireland promotional merchandise industry formally emerged as corporate <a href="http://en.wikipedia.org/wiki/Marketing" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Marketing">marketing</a> became more sophisticated during the late 1950s. Before this companies may have provided occasional <a href="http://en.wikipedia.org/wiki/Gift" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Gift">gifts</a>, but there was no recognised promotional merchandise industry. The real explosion in the growth of the promotional merchandise industry took place in the 1970s. At this time an ever increasing number of corporate companies recognised the benefits gained from promoting their <a href="http://en.wikipedia.org/wiki/Corporate_identity" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Corporate identity">corporate identity</a>, brand or product, with the use of gifts featuring their own logo. In the early years the range of products available were limited; however, in the early 1980s demand grew from distributors for a generic promotional product <a href="http://en.wikipedia.org/wiki/Trade_literature" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Trade literature">catalogue</a> they could brand as their own and then leave with their corporate customers.</div>
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In later years these catalogues could be over-branded to reflect a distributor’s corporate image and distributors could then give them to their <a href="http://en.wikipedia.org/wiki/End-user" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="End-user">end user</a> customers as their own. In the early years promotional merchandise catalogues were very much sales tools and customers would buy the products offered on the pages.</div>
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In the 1990s new catalogue services emerged for distributors from various sources. In the nineties there was also the creation of ‘Catalogue Groups’ who offered a unique catalogue to a limited geographical group of promotional merchandise distributor companies. Membership of a Catalogue Group could also offer improved buying terms, a network of fellow distributor companies, & provide other support services. A current example of a Catalogue Group is the Envoy Group, offering discounted products to a select group of distributors who have all been in the industry for over three years. Members of the Envoy Group have regional exclusivity as one of their perks.</div>
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Up until the 1990s the industry had a peak season in which the majority of promotional products were sold. The season featured around<a href="http://en.wikipedia.org/wiki/Christmas" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Christmas">Christmas</a> & the giving of gifts. This changed significantly in the early 1990s as Christmas gifts became less appropriate in a<a href="http://en.wikipedia.org/wiki/Multiculturalism" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Multiculturalism">multicultural</a> Britain. Corporate companies were also becoming more inventive in their marketing and were now using promotional merchandise throughout the year to support the promotion of brands, products & events. In the early 21st century the role of a promotional merchandise catalogue started to change, as it could no longer fully represent the vast range of products in the <a href="http://en.wikipedia.org/wiki/Marketplace" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Marketplace">market place</a>. By 2007 catalogues were being mailed to targeted customer lists, rather than the blanket postal mailings that had taken place before. The catalogue had now become seen more as a ‘<a href="http://en.wikipedia.org/wiki/Business_card" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Business card">business card</a>’ demonstrating the concept of what a company did, rather than a critical sales tool. In 2009 published results from research involving a representative group of distributor companies, which indicated the usage of <a href="http://en.wikipedia.org/wiki/Hard_copy" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Hard copy">hard copy</a> catalogues was expected to fall up to 25% in 2010.</div>
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Distributor companies are experts in sourcing creative promotional products. Traditionally, to ensure that they had an effective manufacturer network, they kept themselves aware of the trade product ranges available by attending exhibitions across the world (namely the Trade Only National Show in the UK, PSI in Europe and the PPAI Show in Las Vegas, NV) & from mailings received from manufacturers themselves. In 2004 the way the trade sourced promotional products began to change with the launch an online trade sourcing service which united distributors with manufacturers worldwide. This service is purely for vetted trade promotional merchandise distributor companies & is not available to corporate end user companies.</div>
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By 2008 almost every distributor had a website demonstrating a range of available promotional products. Very few offer the ability to order products online mainly due to the complexities surrounding the processes to brand the promotional products required. However, this is changing with the introduction of a fully integrated order processing system with website included, Trade Only VISION. The system will enable end users to purchase online and will enable distributors to process transactions for multiple suppliers in one go. It will also let end users see their logo on supplier products with a simple upload using Technologo virtual sample technology, ultimately simplifying the whole purchasing process from end user to distributor to supplier.</div>
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<span class="editsection" style="-webkit-user-select: none; float: right; font-size: 13px; margin-left: 5px;">[<a href="http://en.wikipedia.org/w/index.php?title=Promotional_merchandise&action=edit&section=2" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Edit section: Sourcing">edit</a>]</span><span class="mw-headline" id="Sourcing">Sourcing</span></h2>
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Promotional merchandise is, in the main, purchased by corporate companies in the UK & Ireland through promotional merchandise distributor companies. In the United States, these distributors are called "Promotional Consultants" or "promotional product distributors."</div>
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Distributors have the ability to source & supply tens of thousands of products from across the globe. Even with the advent and growth of the Internet this <a href="http://en.wikipedia.org/wiki/Supply_chain" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Supply chain">supply chain</a> has not changed, for a few reasons:</div>
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Promotional products by definition are custom printed with a logo, company name or message usually in specific <a href="http://en.wikipedia.org/wiki/Pantone#Original_Pantone_Color_Matching_System" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Pantone">PMS</a> colors. Distributors help end-users gather artwork in the correct format and in some cases, distributors might create artwork for end-users. Distributors then interface with manufacturers, printers or suppliers, forwarding artwork in the correct format and correct size for the job. Since good distributors are well aware of several manufacturers' capabilities, they can save an end-user time and money searching for a printer or manufacturer who can produce and ship the end-user's products on time, on specification and in the required quantities.</div>
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<span class="editsection" style="-webkit-user-select: none; float: right; font-size: 13px; margin-left: 5px;">[<a href="http://en.wikipedia.org/w/index.php?title=Promotional_merchandise&action=edit&section=3" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Edit section: Products and uses">edit</a>]</span><span class="mw-headline" id="Products_and_uses">Products and uses</span></h2>
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<a class="image" href="http://en.wikipedia.org/wiki/File:SwissParkingDisk.jpg" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;"><img alt="" class="thumbimage" height="191" src="http://upload.wikimedia.org/wikipedia/commons/thumb/4/4d/SwissParkingDisk.jpg/200px-SwissParkingDisk.jpg" style="background-color: white; border: 1px solid rgb(204, 204, 204); vertical-align: middle;" width="200" /></a><div class="thumbcaption" style="border: none; font-size: 11px; line-height: 1.4em; padding: 3px !important; text-align: left;">
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<a class="internal" href="http://en.wikipedia.org/wiki/File:SwissParkingDisk.jpg" style="background-image: none !important; background-position: initial initial !important; background-repeat: initial initial !important; border: none !important; color: #0b0080; display: block; text-decoration: none;" title="Enlarge"><img alt="" height="11" src="http://bits.wikimedia.org/static-1.20wmf6/skins/common/images/magnify-clip.png" style="background-image: none !important; background-position: initial initial !important; background-repeat: initial initial !important; border: none !important; display: block; vertical-align: middle;" width="15" /></a></div>
Swiss parking disk (early 70s). Selected arrival time shows at the left window, departure at the right. Other side of disk is used for afternoon parking. Disk was a sales promotion for UBS bank.</div>
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Promotional merchandise is used globally to promote brands, products, and corporate identity. They are also used as giveaways at events, such as exhibitions and product launches.</div>
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Almost anything can be branded with a company’s name or logo and used for promotion. Common items include <a href="http://en.wikipedia.org/wiki/T-shirt" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="T-shirt">t-shirts</a>, caps, keychains, <a class="mw-redirect" href="http://en.wikipedia.org/wiki/Posters" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Posters">posters</a>, <a href="http://en.wikipedia.org/wiki/Bumper_sticker" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Bumper sticker">bumper stickers</a>, <a href="http://en.wikipedia.org/wiki/Pen" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Pen">pens</a>, mugs, or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total.</div>
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Most promotional items are relatively small and inexpensive, but can range to higher-end items; for example <a href="http://en.wikipedia.org/wiki/Celebrity" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Celebrity">celebrities</a> at <a href="http://en.wikipedia.org/wiki/Film_festival" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Film festival">film festivals</a> and award shows are often given expensive promotional items such as expensive <a href="http://en.wikipedia.org/wiki/Perfume" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Perfume">perfumes</a>, <a href="http://en.wikipedia.org/wiki/Leather" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Leather">leather</a> goods, and electronics items. Companies that provide expensive gifts for celebrity attendees often ask that the celebrities allow a <a href="http://en.wikipedia.org/wiki/Testimonial" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Testimonial">photo to be taken of them with the gift item</a>, which can be used by the company for promotional purposes. Other companies provide luxury gifts such as handbags or scarves to celebrity attendees in the hopes that the celebrities will wear these items in public, thus garnering <a href="http://en.wikipedia.org/wiki/Publicity" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Publicity">publicity</a> for the company's <a class="mw-redirect" href="http://en.wikipedia.org/wiki/Brand_name" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Brand name">brand name</a> and product.</div>
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Brand awareness is the most common use for promotional items. Other objectives that marketers use promotional items to facilitate include employee relations and events, tradeshow traffic-building, public relations, new customer generation, dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, internal incentive programs, safety education, customer referrals, and marketing research.<sup class="reference" id="cite_ref-2008_sales_report_2-0" style="line-height: 1em;"><a href="http://en.wikipedia.org/wiki/Promotional_merchandise#cite_note-2008_sales_report-2" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none; white-space: nowrap;">[3]</a></sup></div>
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Promotional items are also used in <a href="http://en.wikipedia.org/wiki/Politics" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Politics">politics</a> to promote candidates and causes. Promotional items as a tool for non-commercial organizations, such as <a href="http://en.wikipedia.org/wiki/School" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="School">schools</a> and <a href="http://en.wikipedia.org/wiki/Charitable_organization" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Charitable organization">charities</a> are often used as a part of fund raising and awareness-raising campaigns. A prominent example was the <a href="http://en.wikipedia.org/wiki/Livestrong_wristband" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Livestrong wristband">livestrong wristband</a>, used to promote <a href="http://en.wikipedia.org/wiki/Cancer" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Cancer">cancer</a> awareness and raise funds to support cancer survivorship programs and research.</div>
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<a href="http://en.wikipedia.org/wiki/Collecting" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Collecting">Collecting</a> certain types of promotional items is also a popular <a href="http://en.wikipedia.org/wiki/Hobby" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Hobby">hobby</a>. In particular, branded antique point of sale items that convey a sense of nostalgia are popular with collectors and are a substantial component to the antique industry.<sup class="reference" id="cite_ref-3" style="line-height: 1em;"><a href="http://en.wikipedia.org/wiki/Promotional_merchandise#cite_note-3" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none; white-space: nowrap;">[4]</a></sup></div>
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In 2009 the promotional merchandise industry is an established specialist sector of the promotions industry. Other sectors include incentive and motivation programmes, long services awards, on pack promotions, <a href="http://en.wikipedia.org/wiki/Below_the_line_(advertising)" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Below the line (advertising)">below the line</a> promotions, and premiums.</div>
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The giving of corporate gifts vary across international <a href="http://en.wikipedia.org/wiki/Border" style="background-image: none; background-position: initial initial; background-repeat: initial initial; color: #0b0080; text-decoration: none;" title="Border">borders</a> and cultures, with the type of product given often varying from country to country.</div>
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Promotional merchandise is rarely bought directly by corporate companies from the actual manufacturers of the promotional products. A manufacturers expertise lies in the physical production of the products, but getting a product in front of potential customers is a completely different skill set and a complex process. Within the UK & Ireland promotional merchandise industry a comprehensive network of promotional merchandise distributor companies exist. A promotional merchandise distributor is defined as a company who "has a dedicated focus to the sale of promotional merchandise to end users". (An 'end user' is a corporate company or organisation that purchases promotional merchandise for their own use.) These distributor companies have the expertise to not only take the product to market, but are also to provide the expert support required. The unique aspect of promotional merchandise is that on most occasions the product is printed with the logo, or brand, of a corporate organisation. The actual manufacturers rarely have the set up to actually print the item. Promotional merchandise distributor companies are expert in artwork and printing processes. In addition to this the promotional merchandise distributors also provide full support in processing orders, artwork, proofing, progress chasing & delivery of promotional products from multiple manufacturing sources</div>
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(WiKipedia)</div>Gelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.com0tag:blogger.com,1999:blog-3865493385712670591.post-4350093996619901732012-04-09T13:50:00.002-07:002012-04-09T13:53:20.112-07:00Siguenos en Facebook y TwitterTe invitamos a que nos sigas en nuestras cuentas de Facebook y en Twitter donde veras interesantes propuestas e ideas de publicidad.<div>Gelpublicite</div><div>Mejores Productos, Mejores Precios<br /><div><br /></div><div><img src="http://behance.vo.llnwd.net/profiles4/164567/projects/1407523/3413374a0f42d49ce02eb76d803e8c0c.jpg" /> </div></div>Gelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.com0tag:blogger.com,1999:blog-3865493385712670591.post-7078752175926521662010-09-06T11:59:00.000-07:002010-09-06T12:03:01.102-07:00Que nada te detenga<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTw2X_MWg-BJYx6_UpVknILxhBQ-DMBgAY98mBbjdVZHq0Pb4rJm2xqpwm4s7hSTi5a7aVSr1EWu-REhHEDlNOmB29W7WETXVXnpyTso11vCc2YeiSLXWQvyqoJY8mSJUW6lWjMrOcCtcx/s1600/no+te+detengas.jpg"><img style="TEXT-ALIGN: center; MARGIN: 0px auto 10px; WIDTH: 320px; DISPLAY: block; HEIGHT: 218px; CURSOR: hand" id="BLOGGER_PHOTO_ID_5513877938837119666" border="0" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTw2X_MWg-BJYx6_UpVknILxhBQ-DMBgAY98mBbjdVZHq0Pb4rJm2xqpwm4s7hSTi5a7aVSr1EWu-REhHEDlNOmB29W7WETXVXnpyTso11vCc2YeiSLXWQvyqoJY8mSJUW6lWjMrOcCtcx/s320/no+te+detengas.jpg" /></a><br /><div>Junio 21, 2010 por Redacción Gelpublicite</div><br /><div></div><br /><div>Muy interesante print</div><br /><div></div>Gelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.com0tag:blogger.com,1999:blog-3865493385712670591.post-13486302093852780682010-09-06T11:58:00.000-07:002010-09-06T11:59:29.104-07:00Asi serán las revistas del futuroFebrero 17, 2010 por Redacción Gelpublicite<br /><br /><a href="http://www.elmundo.es/blogs/elmundo/aypad/2010/02/17/asi-seran-las-revistas-del-futuro.html">http://www.elmundo.es/blogs/elmundo/aypad/2010/02/17/asi-seran-las-revistas-del-futuro.html</a><br /><br /><br />¿Cómo se leerán las revistas y los periódicos en 'tablets' y teléfonos inteligentes? La publicación sobre tecnología Wired ha mostrado en un vídeo una nueva aplicación para adaptar sus contenidos digitalmente que arroja cierta luz sobre el asunto.<br /><br />El contenido impreso se configura para estos dispositivos -con la vista puesta especialmente en el iPad- y se añade interactividad a la lectura. Por ejemplo, en el vídeo se ve cómo en un anuncio se puede hacer girar un coche, se aumenta el tamaño de las fotos o se integran vídeos.<br /><br />Wired crea el contenido con Adobe InDesign, el mismo programa que utiliza para la edición impresa, y "con el mismo equipo de diseñadores añadiendo los elementos interactivos", según explica la revista.<br /><br />Con Adobe AIR se exportan los contenidos a las otras plataformas, incluidas el iPhone y el iPad, ya que Adobe ha anunciado en el Mobile World Congress de Barcelona una aplicación para los dispositivos de Apple que permitirá convertir varios de sus programas que usan Flash -incluido Air- en aplicaciones nativas.<br /><br />"La clave es que estamos entrando en una nueva era de los medios de comunicación", afirma la revista, que tendrán lista esta nueva versión para verano. La industria editorial y periodística ve en el iPad y sus competidores una posible 'tabla' de salvación a la crisis que arrastra desde hace ya algunos años por la irrupción de los contenidos digitales.<br /><br />Pero el proceso no parece que vaya a ser fácil. Por ejemplo, 'Financial Times' aseguraba el martes que los editores de prensa todavía no han llegado a un acuerdo con Apple sobre el reparto de los ingresos por suscripción. De momento, son pocos los periódicos y revistas que han sellado acuerdos con la empresa de Steve Jobs para su nuevo aparato, según explica el periódico británico.<br /><br />Fuente : Elmundo.esGelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.com0tag:blogger.com,1999:blog-3865493385712670591.post-47400765713572333102010-09-06T11:55:00.000-07:002010-09-06T11:57:46.228-07:00Publicidad en Centro comercialFebrero 17, 2010 por Redacción Gelpublicite<br /><br />Por medio de la redes sociales se solicito la participacion de cientos de personas en un Centro comercial donde los participantes fueron con sus espadas laser a tener un combate masivo durante varios minutos, la gente sorprendida tomaba videos y fotos, esto es una excelente forma de hacer publicidad de una forma diferente, ve a link del video.<br /><br /><a href="http://www.youtube.com/watch?v=rUZgrL85OKs&feature=popt00us10">http://www.youtube.com/watch?v=rUZgrL85OKs&feature=popt00us10</a>Gelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.com0tag:blogger.com,1999:blog-3865493385712670591.post-71027113759327571892010-07-28T11:52:00.000-07:002010-07-28T11:59:02.266-07:00Gelpublicité presente en ExpopublicitasEste año 2010, Gelpublicité estuvo presente en Expopublicitas la mayor expo de publicidad en México con mas de 15 mil visitantes, estuvimos en contacto con nuestros clientes y distribuidores de todo el país, nuevamente todo un exito en Expopublicitas, esperamos verlos el próximo año no falten!!Gelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.com0tag:blogger.com,1999:blog-3865493385712670591.post-17537606100654826652008-10-30T17:39:00.000-07:002008-10-30T18:04:07.480-07:00La Crisis pega hasta a las AmantesHace mucho que no les escribia pero estaba leyendo un artìculo de una campaña de publicidad y la verdad tenia que publicarlo, para que vean que cuando hay crisis econòmicas esta en nosotros en tomarlas como oportunidad para hacer crecer nuestro negocio sea cual sea el giro, checate este artìculo.<br /><br />Una pagina de Citas llamada Realxchile.cl saco un anuncio en el periodico Las Ultimas Noticias donde indico que debido a la recesiòn mundial se llegarìa a la extionciòn de las amantes por su alto costo, ofreciendo asi a los hombre servicios mas baratos a traves de su pàgina web.<br /><br />El argumento es que ante la recesiòn la gente debe ver como baja su costos y dentro de estos tambièn estan los gastos con la amante".<br /><br />Relax Chile comenta que en este escenario el costo de una amante serìa lo primero que se podria ver afectado por lo que se podria reemplazar esta comùn y adictiva practica con sus servicios de relajaciòn.<br /><br />Entre las ventajs del serivicio esta el ahorro en el "hospedaje"<br />No ir a lugares lejanos e inseguros<br />Escandalos de la amante<br />Que te descubra tu mujer asi como el estres de la dualidad<br /><br />Pues como veran en nosotros esta la creatividad para poder hacer crecer nuestros negocios con o sin crisis.<br /><br />Por eso invierte en publicidad con GelpubliciteGelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.com0tag:blogger.com,1999:blog-3865493385712670591.post-89984941975301439292007-12-17T13:16:00.000-08:002008-12-10T02:15:02.100-08:00Una Sandalia dura<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhJX5aefB1ehrZOOpnqDUlILqDutcnIaWQCRzE24g9gb2rtRRZUMazrohLEV9V5fsBn_hTwbIlA6ZMTZmHSrDK2ih_ZQp2QgkBr72or3SMdsJSAO6e_F-X0CrSjqxyjKyUNL8pyBGI1ALj/s1600-h/toughsandal.jpg"><img id="BLOGGER_PHOTO_ID_5145055245466236290" style="DISPLAY: block; MARGIN: 0px auto 10px; CURSOR: hand; TEXT-ALIGN: center" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhJX5aefB1ehrZOOpnqDUlILqDutcnIaWQCRzE24g9gb2rtRRZUMazrohLEV9V5fsBn_hTwbIlA6ZMTZmHSrDK2ih_ZQp2QgkBr72or3SMdsJSAO6e_F-X0CrSjqxyjKyUNL8pyBGI1ALj/s320/toughsandal.jpg" border="0" /></a><br /><div>Por: Gelpublicité</div><br /><div></div><br /><div>Este print me gusto mucho como saben el fin de la publicidad en general es atrae al cosumidor, y creo seguramente que por lo menos esta campaña si llamo la atención de la gente, una foto bastanete creativa que trasmite los problemas que todos tenemos con nuestras mascotas cuando se comen nuestros zapatos.</div><br /><div></div><br /><div>Agencia: <a href="http://www.eurorscg.com/" target="_blank">Euro RSCG Flagship</a>, Bangkok, Tahiland</div><br /><div></div>Gelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.com1tag:blogger.com,1999:blog-3865493385712670591.post-48075210006525292412007-12-17T12:57:00.000-08:002008-12-10T02:15:02.327-08:00Pan y Circo<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVxY6ZZdGLaEPVoslsp2uaqoIrul7uvQxdIEcQ2b3K4ZyybRO0eWU9pnyZsNdc5TcibF-aTmqjKTvpK8ga3YoXy4avHvkrokbTErvtgGtlNFU1BgwDTMP-t9oiR4GL47c74ZL-cYDBw6hs/s1600-h/Portada+gelweb+diciembre+2007.JPG"><img id="BLOGGER_PHOTO_ID_5145050907549267314" style="DISPLAY: block; MARGIN: 0px auto 10px; WIDTH: 281px; CURSOR: hand; HEIGHT: 290px; TEXT-ALIGN: center" height="253" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVxY6ZZdGLaEPVoslsp2uaqoIrul7uvQxdIEcQ2b3K4ZyybRO0eWU9pnyZsNdc5TcibF-aTmqjKTvpK8ga3YoXy4avHvkrokbTErvtgGtlNFU1BgwDTMP-t9oiR4GL47c74ZL-cYDBw6hs/s200/Portada+gelweb+diciembre+2007.JPG" width="224" border="0" /></a><br /><div>Hola amigos de Gelpublicité pues como ven en estas épocas navideñas el Gobierno del Distrito Federal anda de buens y puso una super pista de hielo para todos los capitalinos, la verdad no creo que este mal la idea (Como los Romanos lo hacian Pan y Circo para el pueblo) lo que creo que esta mal es que se desvíe la atención de problemas importantes como una inflación en la canasta básica de más del 20% y que según nuestros empledos (disque gobernantes) la inflación para este año sera aporximadamente del 4%, no creen ustedes amigos que en vez de estar viendo noticias en medios sobre la pista deberíamos ver que es lo que esta pasando con nuestra economía?? bueno pues ahi se los dejo de tarea, saludos.</div><br /><div></div><br /><div>Gelpublicité</div><br /><div></div>Gelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.com0tag:blogger.com,1999:blog-3865493385712670591.post-85933494175479030762007-07-13T14:39:00.000-07:002007-07-13T15:04:26.383-07:00El Alma a 18 meses sin interesesHola, ya tenía un rato que no publicaba nada, con eso de que estábamos cambiandonos de oficinas pues ya saben todo se complica pero al fin ya tenemos nuevas oficinas, pronto escribire acerca de ellas y pondre unas fotos, para que las conozcan.<br /><br />Bueno por otro lado quería comentarles sobre los famosos 18 meses sin intereses que ahora estan de moda en todas partes, como se ve que es Julio y que es uno mes apretado para la empresas que no estan relacionadas con los centros turísticos.<br /><br />En fin todo las tiendas departamentales y demás te dan desde 6, 12 y 18 meses hasta algunos que te da crédito para pagar una computadora en 36 comodos pagos 3 años!!!!.<br /><br />El problema aqui se puede presentar después en un año o dos, inclusive ahora ya se estan presentando algunos indicios de lo que podrá suceder, ¿y que podrá suceder? pues que hay demasiado crédito al consumo que puede traducirse a carteras vencidas de los bancos y para refrescarles la memoria esto podria traducirse en una Crisis económica.<br /><br />Por eso amigos les recomiendo que si ya tenían presupuestado un gasto en el año, pues se mantengan en la linea y no se dejen llevar por las atractivas ofertas que lo único que hacen es que nos tengan amarrados con pagos por uno o dos años!!, luego no se quejen de que les hablan del banco para cobrarles o para quererles embargar, despues van a tener que embargar el Alma a 18 meses sin intereses!!!; A propósito les dejo un link en donde hablan ampliamente de las prácticas obscuras de los bancos para cobrar a los clientes.<br /><a href="http://www.mexicolegal.com.mx/consultas/r57167.htm">http://www.mexicolegal.com.mx/consultas/r57167.htm</a><br />saludos.<br /><br />GelpublicitéGelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.com0tag:blogger.com,1999:blog-3865493385712670591.post-57829381653452460572007-06-21T09:59:00.000-07:002008-12-10T02:15:03.291-08:00Diseño innovador en Nanda YO<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz0UZg73I4ydCvp3d618o7nNoiGZFt2OmDqUtg1VxMdKv_ELnGZpBG4AGNsaWiVZZefCHOUqNFQCHJzzCHTd-inNshycXePF9YjfGeS4H7iqsTH-nz2HUEA6-av-9tmDx96wApJ_DhP3lz/s1600-h/IMAGE_00126.jpg"><img id="BLOGGER_PHOTO_ID_5078570797697750194" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 176px; CURSOR: hand; HEIGHT: 262px" height="313" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiz0UZg73I4ydCvp3d618o7nNoiGZFt2OmDqUtg1VxMdKv_ELnGZpBG4AGNsaWiVZZefCHOUqNFQCHJzzCHTd-inNshycXePF9YjfGeS4H7iqsTH-nz2HUEA6-av-9tmDx96wApJ_DhP3lz/s320/IMAGE_00126.jpg" width="234" border="0" /></a><br /><br /><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCT_o7Ss6fC3F7v65PLEyBcUQEj_3sG-J7ANusDdXsWZfnJLDv2wpqrun2FNEQRKEPh2HEqj4FwR_bW6WRpiYXHXMVibcenY1YfDcCwhSobsAg8CP06MyCnV0bLQUnlJiP2Ug93UA5P28G/s1600-h/IMAGE_00125.jpg"><img id="BLOGGER_PHOTO_ID_5078570673143698594" style="FLOAT: right; MARGIN: 0px 0px 10px 10px; WIDTH: 162px; CURSOR: hand; HEIGHT: 243px" height="254" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiCT_o7Ss6fC3F7v65PLEyBcUQEj_3sG-J7ANusDdXsWZfnJLDv2wpqrun2FNEQRKEPh2HEqj4FwR_bW6WRpiYXHXMVibcenY1YfDcCwhSobsAg8CP06MyCnV0bLQUnlJiP2Ug93UA5P28G/s320/IMAGE_00125.jpg" width="173" border="0" /></a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhReljl98jfrWxYzO7btPFIhGXmhRSbjkCJTh2yKZrSbHI8PAEdAPW3xO33SG7AVa2EGI-fY4-m6MWc3lVlIiwTqwouhwOcjGwqz8e3bQe7zN1EX-skh8yKD-W4876FbwVCQ_9UrW9zK3it/s1600-h/IMAGE_00126.jpg"></a><br /><div><br /><br /><br /></div><br /><div>Hola de nuevo a todos los miembros de la comunidad de Gelpublicité, bueno pues ayer fui a comer con un cliente a Nanda yo que esta ubicada en Polanco, el lugar esta padrisimo tiene una arquitectura vanguardista muy art deco tienen pantallas de plasma donde pasan caricaturas tipo anime muy padres, además cuenta con la ya clásica banda que recorre el restaurtante con los sushis muy innovador!, tambien algo que me gusto mucho de su carta fueron las bebidas que dan ahi pues vienen directamente del Japon, la que esta muy rica y se las recomiendo es el Pop que es un jugo de de uva verde muy rico tambien hay una bebida sabor chicle que se llama Ramuné la botella tiene un diseño muy innovador y la forma de abrirla es oprimiendo un la bolita de cristal hacia el fondo de la botella bueno pues les recomiendo el lugar si les encanta la comida japonesa y son amantes del diseño.</div><br /><div><br /><br /></div><br /><div></div><br /><div><span style="color:#ff6600;">La Reforma Fiscal</span></div><br /><div><br />Por otro lado quisiera comentar acerca de la reforma fiscal que ayer presento Agustin Carstens yo se que esta pagina es sobre diseño, marketin, publicidad, pero a todos nos afectan las reformas fiscales que quieran sacar, como por ejemplo el famoso CETU (Contribución empresarial a Tasa Única) que ira de 16% al 19%, este impuesto sustituirá al IMPAC pero en este caso el impuesto se tendra que pagar tengas utilidades o pérdidas!! pueden creer esto!! como es posible que quieran cobrarnos cuando no hay ganancias, definitivamente el gobierno no entiende o no quiere entender que lo que hara que crezca el país no es cobrando más a lo que pagamos, si no ampliando la base tributaria incluyendo por medio del impuesto a todo el consumo en general a todos esos evasores que hay en el país, bueno pues en fin, espero que todos nosotros pongamos de nuestra parte y no dejemos que este tipo de reformas sigan dañando a las empresas que formalmente estamos trabajando, les dejo una foto de Carstens entregando la caja de pandora jajaja.</div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhv9DPeileNG50KbEEeqh6BYf_uisJN-TCeYYMUoZbcIr8Nhmf4x4AuRQ5Yp41I8CGSg3ZDDjyS3yCTHGEZRAjjmTPCkeXLCFLA6zgHsCU5N4fRaVQG583ReER7l70JwBQ9BPB8_Ub4nQIY/s1600-h/img166.jpg"><img id="BLOGGER_PHOTO_ID_5078576119162229954" style="WIDTH: 233px; CURSOR: hand; HEIGHT: 288px" height="288" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhv9DPeileNG50KbEEeqh6BYf_uisJN-TCeYYMUoZbcIr8Nhmf4x4AuRQ5Yp41I8CGSg3ZDDjyS3yCTHGEZRAjjmTPCkeXLCFLA6zgHsCU5N4fRaVQG583ReER7l70JwBQ9BPB8_Ub4nQIY/s200/img166.jpg" width="295" border="0" /></a><br /><div></div><br /><div>Bueno por último les recuerdo que la publicidad es importante para todo negocio acuerdense que el que no se ve, no vende saludos.</div><br /><div></div><br /><div>Gelpublicité</div></div>Gelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.com0tag:blogger.com,1999:blog-3865493385712670591.post-48744385350288569022007-06-18T10:03:00.000-07:002007-06-21T10:11:07.933-07:00ExpomanagementHola a todos pues este fin de semana estuvo interesante fui a Expomanagement y entre a las conferencias de Google donde hubo pláticas muy interesantes de como es posible hacer dinero con los Adsense y como funciona la publcidad con los Adwords, les recomiendo mucho que investiguen sobre el tema pues les puede ayudar mucho para promocionar su empresa ya que es un medio publicitario que va en crecimiento, en mi particular punto de vista creo que es el futuro si no es que ya lo es en directrorios por internet, por lo que creo que impresos como la sección amarilla van a desaparcer en un futuro no muy lejano (gracias a Dios) pues son publicaciones muy caras y al contrario de lo que dicen ya no son tan efectivas para atraer clientes.<br /><br />Por otro lado estuve leyendo este fin la nueva publicación de la revista a! de Diseño se las recomiendo vienen muchos de los nuevos diseños de nuevas campañas de publicidad aqui les dejo el link para que visiten la pagina <a href="http://www.a.com.mx/">http://www.a.com.mx/</a>, vienen noticias importantes del medio de la publicidada además les aviso que ya viene el Promotion Forum el cual se llevara acabo del 15 al 17 de Agosto de 2007 en el Centro de Exposiciones Banamex, en donde vamos a estar presentes como siempre con el stand de Pygsa Advertising los líderes en America Latina de Imanes Promocionales, bueno les mando saludos a todos bye.Gelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.com0tag:blogger.com,1999:blog-3865493385712670591.post-47400831735574353932007-05-29T18:00:00.000-07:002007-05-29T18:03:42.907-07:00Un comercial que al final te hace reirNavegando en la página de Circulo Creativo vi este comercial que me hizo reir al final, este es un claro ejemplo de la publicidad de crear un vínculo de sentimiento que en este caso es el humor y la risa con la Marca, chequenlo en esta página <a href="http://blog.circulocreativo.com.mx/">http://blog.circulocreativo.com.mx/</a> el anunico es:<br /><br />Premio:Oro<br />Agencia:Central Films<br />Cliente:Sony México<br />Producto:Playstation<br />Título:MuertosGelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.com0tag:blogger.com,1999:blog-3865493385712670591.post-48832417109347676052007-05-29T17:04:00.000-07:002007-05-29T17:18:21.570-07:00<span style="font-family:arial;font-size:85%;">Gelpublicité es una empresa creada en 2001 con el fin de satisfacer las necesidades de publicidad y promoción de empresas de todo nivel y cualquier giro, con el paso del tiempo hemos logrado perfeccionar nuestras habilidades, productos, precios y servicios pero sobre todo hemos logrado ser una mejor empresa que da resultados a sus clientes.</span><br /><span style="font-family:arial;font-size:85%;">Hoy Gelpublicité entra al medio electrónico con el fin de darse a conocer a nivel nacional e internacional, esperamos que esta pagina sea de utilidad para nuestros clientes, tratando de compartir experiencias juntos.</span><br /><span style="font-family:arial;font-size:85%;"></span><br /><span style="font-family:arial;font-size:85%;">Atentamente</span><br /><span style="font-family:arial;font-size:85%;">Gelpublicité</span><br /><br /><br /><br /><br /><span style="font-size:78%;">TM Gelpublcité 2007. All rights reserved</span>Gelpublicitéhttp://www.blogger.com/profile/05970471197521252604noreply@blogger.com0