lunes, 16 de julio de 2012

Historia de los Promocionales

Sabias la Historia de los promocionales, bueno pues aqui la tienes.

The first known promotional products in the United States are commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendarsrulers, and wooden specialties, but there wasn’t an organized industry for the creation and distribution of promotional items until later in the 19th century.
Jasper Meeks, a printer in Coshocton, Ohio, is considered by many to be the originator of the industry when he convinced a local shoe store to supply book bags imprinted with the store name to local schools. Henry Beach, another Coshochton printer and a competitor of Meeks, picked up on the idea, and soon the two men were selling and printing bags for marblesbuggy whips, card cases, fans, calendars, cloth caps, aprons, and even hats forhorses.[1]
In 1904, 12 manufacturers of promotional items got together to found the first trade association for the industry. That organization is now known as the Promotional Products Association International or PPAI, which currently has more than 7,500 global members.[2] PPAI represents the promotional products industry of more than 22,000 distributors and approximately 4,800 manufacturers.
The UK & Ireland promotional merchandise industry formally emerged as corporate marketing became more sophisticated during the late 1950s. Before this companies may have provided occasional gifts, but there was no recognised promotional merchandise industry. The real explosion in the growth of the promotional merchandise industry took place in the 1970s. At this time an ever increasing number of corporate companies recognised the benefits gained from promoting their corporate identity, brand or product, with the use of gifts featuring their own logo. In the early years the range of products available were limited; however, in the early 1980s demand grew from distributors for a generic promotional product catalogue they could brand as their own and then leave with their corporate customers.
In later years these catalogues could be over-branded to reflect a distributor’s corporate image and distributors could then give them to their end user customers as their own. In the early years promotional merchandise catalogues were very much sales tools and customers would buy the products offered on the pages.
In the 1990s new catalogue services emerged for distributors from various sources. In the nineties there was also the creation of ‘Catalogue Groups’ who offered a unique catalogue to a limited geographical group of promotional merchandise distributor companies. Membership of a Catalogue Group could also offer improved buying terms, a network of fellow distributor companies, & provide other support services. A current example of a Catalogue Group is the Envoy Group, offering discounted products to a select group of distributors who have all been in the industry for over three years. Members of the Envoy Group have regional exclusivity as one of their perks.
Up until the 1990s the industry had a peak season in which the majority of promotional products were sold. The season featured aroundChristmas & the giving of gifts. This changed significantly in the early 1990s as Christmas gifts became less appropriate in amulticultural Britain. Corporate companies were also becoming more inventive in their marketing and were now using promotional merchandise throughout the year to support the promotion of brands, products & events. In the early 21st century the role of a promotional merchandise catalogue started to change, as it could no longer fully represent the vast range of products in the market place. By 2007 catalogues were being mailed to targeted customer lists, rather than the blanket postal mailings that had taken place before. The catalogue had now become seen more as a ‘business card’ demonstrating the concept of what a company did, rather than a critical sales tool. In 2009 published results from research involving a representative group of distributor companies, which indicated the usage of hard copy catalogues was expected to fall up to 25% in 2010.
Distributor companies are experts in sourcing creative promotional products. Traditionally, to ensure that they had an effective manufacturer network, they kept themselves aware of the trade product ranges available by attending exhibitions across the world (namely the Trade Only National Show in the UK, PSI in Europe and the PPAI Show in Las Vegas, NV) & from mailings received from manufacturers themselves. In 2004 the way the trade sourced promotional products began to change with the launch an online trade sourcing service which united distributors with manufacturers worldwide. This service is purely for vetted trade promotional merchandise distributor companies & is not available to corporate end user companies.
By 2008 almost every distributor had a website demonstrating a range of available promotional products. Very few offer the ability to order products online mainly due to the complexities surrounding the processes to brand the promotional products required. However, this is changing with the introduction of a fully integrated order processing system with website included, Trade Only VISION. The system will enable end users to purchase online and will enable distributors to process transactions for multiple suppliers in one go. It will also let end users see their logo on supplier products with a simple upload using Technologo virtual sample technology, ultimately simplifying the whole purchasing process from end user to distributor to supplier.


Promotional merchandise is, in the main, purchased by corporate companies in the UK & Ireland through promotional merchandise distributor companies. In the United States, these distributors are called "Promotional Consultants" or "promotional product distributors."
Distributors have the ability to source & supply tens of thousands of products from across the globe. Even with the advent and growth of the Internet this supply chain has not changed, for a few reasons:
Promotional products by definition are custom printed with a logo, company name or message usually in specific PMS colors. Distributors help end-users gather artwork in the correct format and in some cases, distributors might create artwork for end-users. Distributors then interface with manufacturers, printers or suppliers, forwarding artwork in the correct format and correct size for the job. Since good distributors are well aware of several manufacturers' capabilities, they can save an end-user time and money searching for a printer or manufacturer who can produce and ship the end-user's products on time, on specification and in the required quantities.

[edit]Products and uses

Swiss parking disk (early 70s). Selected arrival time shows at the left window, departure at the right. Other side of disk is used for afternoon parking. Disk was a sales promotion for UBS bank.
Promotional merchandise is used globally to promote brands, products, and corporate identity. They are also used as giveaways at events, such as exhibitions and product launches.
Almost anything can be branded with a company’s name or logo and used for promotion. Common items include t-shirts, caps, keychains, postersbumper stickerspens, mugs, or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total.
Most promotional items are relatively small and inexpensive, but can range to higher-end items; for example celebrities at film festivals and award shows are often given expensive promotional items such as expensive perfumesleather goods, and electronics items. Companies that provide expensive gifts for celebrity attendees often ask that the celebrities allow a photo to be taken of them with the gift item, which can be used by the company for promotional purposes. Other companies provide luxury gifts such as handbags or scarves to celebrity attendees in the hopes that the celebrities will wear these items in public, thus garnering publicity for the company's brand name and product.
Brand awareness is the most common use for promotional items. Other objectives that marketers use promotional items to facilitate include employee relations and events, tradeshow traffic-building, public relations, new customer generation, dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, internal incentive programs, safety education, customer referrals, and marketing research.[3]
Promotional items are also used in politics to promote candidates and causes. Promotional items as a tool for non-commercial organizations, such as schools and charities are often used as a part of fund raising and awareness-raising campaigns. A prominent example was the livestrong wristband, used to promote cancer awareness and raise funds to support cancer survivorship programs and research.
Collecting certain types of promotional items is also a popular hobby. In particular, branded antique point of sale items that convey a sense of nostalgia are popular with collectors and are a substantial component to the antique industry.[4]
In 2009 the promotional merchandise industry is an established specialist sector of the promotions industry. Other sectors include incentive and motivation programmes, long services awards, on pack promotions, below the line promotions, and premiums.
The giving of corporate gifts vary across international borders and cultures, with the type of product given often varying from country to country.
Promotional merchandise is rarely bought directly by corporate companies from the actual manufacturers of the promotional products. A manufacturers expertise lies in the physical production of the products, but getting a product in front of potential customers is a completely different skill set and a complex process. Within the UK & Ireland promotional merchandise industry a comprehensive network of promotional merchandise distributor companies exist. A promotional merchandise distributor is defined as a company who "has a dedicated focus to the sale of promotional merchandise to end users". (An 'end user' is a corporate company or organisation that purchases promotional merchandise for their own use.) These distributor companies have the expertise to not only take the product to market, but are also to provide the expert support required. The unique aspect of promotional merchandise is that on most occasions the product is printed with the logo, or brand, of a corporate organisation. The actual manufacturers rarely have the set up to actually print the item. Promotional merchandise distributor companies are expert in artwork and printing processes. In addition to this the promotional merchandise distributors also provide full support in processing orders, artwork, proofing, progress chasing & delivery of promotional products from multiple manufacturing sources


lunes, 9 de abril de 2012

Siguenos en Facebook y Twitter

Te invitamos a que nos sigas en nuestras cuentas de Facebook y en Twitter donde veras interesantes propuestas e ideas de publicidad.
Mejores Productos, Mejores Precios

lunes, 6 de septiembre de 2010

Que nada te detenga

Junio 21, 2010 por Redacción Gelpublicite

Muy interesante print

Asi serán las revistas del futuro

Febrero 17, 2010 por Redacción Gelpublicite

¿Cómo se leerán las revistas y los periódicos en 'tablets' y teléfonos inteligentes? La publicación sobre tecnología Wired ha mostrado en un vídeo una nueva aplicación para adaptar sus contenidos digitalmente que arroja cierta luz sobre el asunto.

El contenido impreso se configura para estos dispositivos -con la vista puesta especialmente en el iPad- y se añade interactividad a la lectura. Por ejemplo, en el vídeo se ve cómo en un anuncio se puede hacer girar un coche, se aumenta el tamaño de las fotos o se integran vídeos.

Wired crea el contenido con Adobe InDesign, el mismo programa que utiliza para la edición impresa, y "con el mismo equipo de diseñadores añadiendo los elementos interactivos", según explica la revista.

Con Adobe AIR se exportan los contenidos a las otras plataformas, incluidas el iPhone y el iPad, ya que Adobe ha anunciado en el Mobile World Congress de Barcelona una aplicación para los dispositivos de Apple que permitirá convertir varios de sus programas que usan Flash -incluido Air- en aplicaciones nativas.

"La clave es que estamos entrando en una nueva era de los medios de comunicación", afirma la revista, que tendrán lista esta nueva versión para verano. La industria editorial y periodística ve en el iPad y sus competidores una posible 'tabla' de salvación a la crisis que arrastra desde hace ya algunos años por la irrupción de los contenidos digitales.

Pero el proceso no parece que vaya a ser fácil. Por ejemplo, 'Financial Times' aseguraba el martes que los editores de prensa todavía no han llegado a un acuerdo con Apple sobre el reparto de los ingresos por suscripción. De momento, son pocos los periódicos y revistas que han sellado acuerdos con la empresa de Steve Jobs para su nuevo aparato, según explica el periódico británico.

Fuente :

Publicidad en Centro comercial

Febrero 17, 2010 por Redacción Gelpublicite

Por medio de la redes sociales se solicito la participacion de cientos de personas en un Centro comercial donde los participantes fueron con sus espadas laser a tener un combate masivo durante varios minutos, la gente sorprendida tomaba videos y fotos, esto es una excelente forma de hacer publicidad de una forma diferente, ve a link del video.

miércoles, 28 de julio de 2010

Gelpublicité presente en Expopublicitas

Este año 2010, Gelpublicité estuvo presente en Expopublicitas la mayor expo de publicidad en México con mas de 15 mil visitantes, estuvimos en contacto con nuestros clientes y distribuidores de todo el país, nuevamente todo un exito en Expopublicitas, esperamos verlos el próximo año no falten!!

jueves, 30 de octubre de 2008

La Crisis pega hasta a las Amantes

Hace mucho que no les escribia pero estaba leyendo un artìculo de una campaña de publicidad y la verdad tenia que publicarlo, para que vean que cuando hay crisis econòmicas esta en nosotros en tomarlas como oportunidad para hacer crecer nuestro negocio sea cual sea el giro, checate este artìculo.

Una pagina de Citas llamada saco un anuncio en el periodico Las Ultimas Noticias donde indico que debido a la recesiòn mundial se llegarìa a la extionciòn de las amantes por su alto costo, ofreciendo asi a los hombre servicios mas baratos a traves de su pàgina web.

El argumento es que ante la recesiòn la gente debe ver como baja su costos y dentro de estos tambièn estan los gastos con la amante".

Relax Chile comenta que en este escenario el costo de una amante serìa lo primero que se podria ver afectado por lo que se podria reemplazar esta comùn y adictiva practica con sus servicios de relajaciòn.

Entre las ventajs del serivicio esta el ahorro en el "hospedaje"
No ir a lugares lejanos e inseguros
Escandalos de la amante
Que te descubra tu mujer asi como el estres de la dualidad

Pues como veran en nosotros esta la creatividad para poder hacer crecer nuestros negocios con o sin crisis.

Por eso invierte en publicidad con Gelpublicite